The best real estate agents in today's marketplace are becoming even better about marketing the homes they list to the public, as well as to other agents who have potential buyers.

When you are interviewing prospective real estate agents to help you sell your home, ask how they find buyers. In the past, a "For Sale" sign would go into the ground, the basic information went into the Multiple Listing Service, and then there was an occasional Sunday classified ad and an "open house". If the house did not sell right away, the agent might recommend a price reduction.

Agents today are much more sophisticated and pro-active about getting people into their homes. They rely on computers, direct mail, telemarketing, and just plain clever ideas that no one else has tried. Ask prospective listing agents for two things--a written analysis of what is happening with housing prices in your area and a marketing plan which outlines how they would get your home from "For Sale" to "Sold".

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Margaret Henkel
Phone: 941-924-3864
Fax: 941-922-0931
Michael Saunders and Company
Licensed Real Estate Broker
8660 S. Tamiami Trail
Sarasota, FL 34238
Office: 941-966-8000

Florida’s exceptional Gulf coast real estate properties include established gated communities, new home communities, golf communities, waterfront and beachfront homes, luxury estates, villas and condominiums.

Margaret Henkel sells real estate in the neighborhoods of greater Downtown Sarasota, Florida, Longboat Key, Siesta Key, St. Armands Circle, Lido Key, Casey Key, Palmer Ranch and Lakewood Ranch.

  

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